Sharing powerful messages across different media is one of the fastest ways to grow a political movement and inspire people to take action.
There are many ways you can promote democracy, sharing words and images through email, calls, text, news outlets, websites or social media.
Photos and videos are particularly effective because of their emotional content, which can strengthen political action messages, humanize candidates or causes, and cut through information overload with powerful, memorable, and shareable images.
As a longtime media creator, I have produced hundreds of videos and photos over the years, to document a wide range of political events, from climate strikes to No Kings protests, capturing chants, performances, talks, interviews and action scenes of democracy in action. Images like these promote political action across a wide range of media channels.
For example, I created this video and photo album of our first No Kings protest in Tam Junction (pictured above). I then shared those images widely over email and social media, both in my own channels and through our partners at Indivisible Marin and Sustainable Marin, reaching thousands of viewers in all media.
For our next No Kings 2 rally in San Rafael, we expanded our effort. Our media team of 10 volunteers captured the event from every angle, producing dozens of videos and hundreds of photos. More than 6,000 peaceful protesters came together to defend democracy, and we documented the energy and diversity of our participants
Our Green Change partner Kevin Morrison shot and edited the speeches, while I interviewed community leaders backstage. Photographers from ProBonoPhoto.org covered all facets of the event. After the event, I created this highlight reel while Carl Laur created these video shorts, and we shared our content in dozens of email newsletters, web pages and social media channels, as well as in this media kit.
Altogether, our content was viewed over 25,000 times! Our images and posts inspired thousands of people who missed the event, amplifying our collective impact far beyond the Marin Civic Center. And we’ll keep using these images for a wide range of communications in years to come.
If you are comfortable spreading the word in different media, you can play a key role to engage more people to create a more just and sustainable world! Sharing political calls to action, photos and videos by email, text, on the web and social media is a great way to promote our political campaigns and causes.
With that in mind, I invite you to share this page far and wide. Thank you!
